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Dacia number one car manufacturer for brand advocacy 2018

3rd December 2018

Dacia number one car manufacturer for brand advocacy 2018

  • Dacia revealed as the number one car manufacturer for brand advocacy in the UK
  • Dacia rated number one out of 35 car brands in the survey
  • Current and former customers of the brand were surveyed and asked whether they would recommend to a friend or colleague
  • Dacia also rated ninth overall out of all brands in all sectors in the survey
  • 2018 Advocacy Rankings compiled by YouGov
  • Dacia offers multi-award winning cars that are the most affordable in the UK

Confirming its incredible popularity among owners, Dacia has been revealed as the UK’s top car manufacturer for brand advocacy, in a list compiled by YouGov in its Brand Index. Dacia came in with a total score of 67.4, beating 34 other car manufacturers, as well as coming in ninth out of the top 10 brands in all sectors overall.

The 2018 Advocacy Rankings list the top 10 brands in all sectors for customer advocacy, which asks respondents to the YouGov survey whether they would recommend the brand to a friend or colleague, with only respondents who are current or former customers of a given brand interviewed.

Commenting on the results, Louise O’Sullivan, Head of Dacia UK, said: “We’re all about community at Dacia and so it’s great to see that so many of our customers would recommend our cars to their friends and colleagues. By listening to customers and keeping the range simple, our quality, no-nonsense cars are proving to be fantastic value for money for UK car buyers. It’s not just customers who think this, we’re also being recognised by the wider industry, with the All-New Duster in particular picking up a number of recent awards. ”

Since launching in the UK in 2013 Dacia has sold more than 140,000 cars with more than 5 million Dacias sold globally. Dacia continues to prove popular with its owners and is regularly voted amongst top car brands for both customer satisfaction, reliability and affordability.

The award-winning Dacia range consists of the All-New Duster SUV, the Sandero supermini – still the most affordable new car on sale in the UK, the Sandero Stepway, the UK’s most popular Dacia model, the Logan MCV and crossover-inspired Logan MCV Stepway.

For more information on the Dacia range please click here

Details of YouGov Survey

YouGov BrandIndex screened all of its 1,350 brands for their net Recommend score, which asks respondents "Would you recommend the brand to a friend or colleague?" and “Would you tell a friend or colleague to avoid the brand?” Only respondents who are current or former customers of a given brand are interviewed. Rankings data was collected between November 1, 2017 and October 31, 2018, and Improvers data was collected between November 1, 2016 and October 31, 2018. All brands must have a minimum N of 200 and have been tracked for at least 6 months to be included in the rankings and at least 6 months in the prior year's period (as well as being currently tracked) to be included among improvers.

About Dacia

Dacia has a long history associated with Renault, the French brand first working with Dacia plants in Romania in the 1960s, before acquiring them fully in 1999. The brand concept is simple: to shake up preconceived ideas. Dacia produces spacious, robust, high-quality vehicles of original design that are affordable for everybody.

Dacia vehicles offer exceptional value for money. Reliable and resistant, they embody the best of Renault expertise. Relaunched by parent company Groupe Renault in 2004, the Dacia range has been expanding constantly and buyers have a wide array of vehicles to choose from, ranging from Dacia Duster, a sporty all-terrain vehicle, to light commercial vehicles or family vehicles such as the Dacia Sandero and Dacia Logan MCV.  The concept continues to enjoy great success with over 5 million Dacias sold in Europe since the brand’s revival in 2004. 

Dacia launched in the UK in January 2013 and enjoyed the most successful start ever for a new car brand in the UK. Dacia was named Best Value Brand at the Auto Trader New Car Awards 2018, voted for by 43,000 real UK car owners. Dacia was one of only four out of 36 manufacturers to receive five-star reliability ratings in the 2017 Which? Car Survey, outperforming many well established and premium brands. The Dacia Sandero has been awarded the title of “Best Small Car under £12,000” by What Car? for six consecutive years (2018, 2017, 2016, 2015, 2014, 2013).  More than 140,000 Dacia vehicles have been sold in the UK to date.

Added: 04 December 2018

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